Business software directory
Pricing, ratings, and alternatives for tools that run a business.
Mixpanel, Inc. · Analytics
Mixpanel is product analytics: instead of pageviews, it tracks what users do inside your app or site — funnels, retention curves, and cohorts that show whether a product actually s...
Generous free tier; paid plans by event volume BTV rating 4.4/5
Malwarebytes Inc. · Cybersecurity
Malwarebytes provides straightforward endpoint protection for small teams without a dedicated IT department: install, manage from a simple console, and let it handle malware and ra...
Per-device annual pricing BTV rating 4.4/5
Intuit Inc. · Email Marketing
Mailchimp remains the best-known small-business email platform, with approachable campaign building, automations, and a free tier for small lists. Intuit acquired it in 2021 and ha...
Free tier; paid plans scale with contact count BTV rating 4.1/5
Klaviyo, Inc. · Email Marketing
Klaviyo is the e-commerce specialist in email and SMS marketing: abandoned-cart flows, purchase-behavior segmentation, and revenue attribution that ties every send to sales.Its Sho...
Free tier; paid plans by contact count, SMS add-on BTV rating 4.4/5
Jasper AI, Inc. · AI Business Tools
Jasper specializes in on-brand marketing content: train it on your brand voice and style rules, then generate campaigns, blogs, and ads that stay consistent across writers.It sits...
Per-seat monthly plans BTV rating 4.2/5
HubSpot, Inc. · CRM
HubSpot CRM anchors HubSpot's inbound marketing and sales platform with a genuinely usable free tier: contacts, deals, tasks, and email integration at no cost, which made it the de...
Free CRM core; paid Starter/Professional/Enterprise hubs per... BTV rating 4.4/5
Help Scout Inc. · Customer Support
Help Scout keeps support feeling like plain email — customers never see ticket numbers — which suits small brands that want warm, personal service at scale.Its shared inbox, Docs k...
Per-user monthly plans BTV rating 4.5/5
Gusto, Inc. · Payroll
Gusto is the small-business payroll leader for teams that want automatic federal, state, and local tax filings with modern onboarding — employees self-serve their own W-4s and dire...
Base monthly fee plus per-employee pricing BTV rating 4.5/5
Google LLC · Analytics
Google Analytics 4 is the free default for understanding website traffic, with event-based measurement, ad-platform integration, and free BigQuery export that previously required e...
Free; enterprise Analytics 360 available BTV rating 4.0/5
OpenAI · AI Business Tools
ChatGPT's business tiers give small teams the most widely used AI assistant with admin controls and a commitment that business data is excluded from model training.Owners use it fo...
Per-seat monthly pricing above free tier BTV rating 4.6/5
Calendly LLC · Scheduling
Calendly turned "find a time" email chains into a shared link, and it remains the cleanest scheduling tool for consultants, sales teams, and service providers.Team features — round...
Free tier; paid plans per seat/month BTV rating 4.6/5
BambooHR LLC · HR
BambooHR is the best-known SMB human-resources information system: one clean record for every employee, plus hiring, onboarding, PTO, and performance tools that replace spreadsheet...
Quote-based per-employee monthly pricing BTV rating 4.4/5
Asana, Inc. · Project Management
Asana is a mature work-management platform whose free tier covers teams up to ten — genuinely enough for many small businesses to run projects, editorial calendars, and ops checkli...
Free up to 10 users; paid tiers per seat/month BTV rating 4.4/5
Squarespace, Inc. · Scheduling
Acuity (owned by Squarespace) is built for appointment-based businesses — salons, studios, clinics — with intake forms, packages, memberships, and deposit collection baked in.It ha...
Monthly tiers by calendars/locations BTV rating 4.5/5
AgileBits Inc. · Cybersecurity
Weak and reused passwords remain the top small-business breach vector, and 1Password Business is the most polished way to fix that: shared vaults, enforced policies, and breach mon...
Per-user monthly pricing BTV rating 4.7/5