Google Analytics 4
by Google LLC
Analytics For 1–1000+ Employees businesses
Ratings
4.0 / 5
BTV editorial rating
How we rate
Editorial rating based on public vendor documentation, published pricing, and aggregate user-review signals. Not sponsored; affiliate relationships disclosed where present.About Google Analytics 4
<p>Google Analytics 4 is the free default for understanding website traffic, with event-based measurement, ad-platform integration, and free BigQuery export that previously required enterprise contracts.</p><p>Its interface has a real learning curve compared to the old Universal Analytics, but no paid SMB tool matches its integration with Google Ads and Search Console.</p><p>Details summarized from the vendor's official website (<a href="https://marketingplatform.google.com/about/analytics/" rel="noopener nofollow" target="_blank">source</a>). Pricing changes frequently — confirm current plans and terms on the vendor's pricing page before purchasing. BTV's editorial rating reflects independent research of public documentation and user reviews; some tool links on BTV may be affiliate links, disclosed where used.</p>
Pricing
Free; enterprise Analytics 360 available
Free trial: Not offered
Key features
- Event-based tracking
- Cross-platform (web + app)
- Google Ads integration
- Audience building
- BigQuery export (free)
Integrations & platforms
Platforms
Web
iOS
Android
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