Mixpanel
by Mixpanel, Inc.
Analytics Free trial For 1–500 Employees businesses
Ratings
4.4 / 5
BTV editorial rating
How we rate
Editorial rating based on public vendor documentation, published pricing, and aggregate user-review signals. Not sponsored; affiliate relationships disclosed where present.About Mixpanel
<p>Mixpanel is product analytics: instead of pageviews, it tracks what users do inside your app or site — funnels, retention curves, and cohorts that show whether a product actually sticks.</p><p>Its free tier is generous enough for early-stage products, making it the common first analytics upgrade beyond GA4 for software businesses.</p><p>Details summarized from the vendor's official website (<a href="https://mixpanel.com/" rel="noopener nofollow" target="_blank">source</a>). Pricing changes frequently — confirm current plans and terms on the vendor's pricing page before purchasing. BTV's editorial rating reflects independent research of public documentation and user reviews; some tool links on BTV may be affiliate links, disclosed where used.</p>
Pricing
Generous free tier; paid plans by event volume
Free trial: Yes
Key features
- Product analytics
- Funnels and retention
- Cohort analysis
- A/B experiment reporting
- Warehouse connectors
Integrations & platforms
Platforms
Web
iOS
Android
Disclosure: BTV may earn a commission if you purchase Mixpanel through links on this page. This does not affect our editorial rating or review. See our
advertising disclosure.