Mailchimp

by Intuit Inc.

Email Marketing Free trial For 1–100 Employees businesses

Ratings

4.1 / 5

BTV editorial rating

How we rate

Editorial rating based on public vendor documentation, published pricing, and aggregate user-review signals. Not sponsored; affiliate relationships disclosed where present.

About Mailchimp

<p>Mailchimp remains the best-known small-business email platform, with approachable campaign building, automations, and a free tier for small lists. Intuit acquired it in 2021 and has been integrating it with QuickBooks.</p><p>Costs climb with contact counts — including unsubscribed contacts on some tiers — so list hygiene directly affects the bill.</p><p>Details summarized from the vendor's official website (<a href="https://mailchimp.com/" rel="noopener nofollow" target="_blank">source</a>). Pricing changes frequently — confirm current plans and terms on the vendor's pricing page before purchasing. BTV's editorial rating reflects independent research of public documentation and user reviews; some tool links on BTV may be affiliate links, disclosed where used.</p>

Pricing

Free tier; paid plans scale with contact count

Free trial: Yes

Key features

  • Email campaigns and templates
  • Marketing automation
  • Audience segmentation
  • Landing pages
  • Basic CRM

Integrations & platforms

Platforms

Web iOS Android
Disclosure: BTV may earn a commission if you purchase Mailchimp through links on this page. This does not affect our editorial rating or review. See our advertising disclosure.

Alternatives to Mailchimp

Klaviyo

Klaviyo, Inc.

Free tier; paid plans by contact count, SMS add-on